Building a culture of trust

A recent report from the Charity Commission stated that trust in charities is the lowest it has been since it started recording this metric in 2005. The report, which is based on a survey of over 2000 participants, states that trust in charities is lower than that towards a stranger in the street. This statistic is shocking and worrying for the sector because the report identifies a clear correlation between trust and propensity to give. The report points to the need for charities to clearly demonstrate the link of all activity to its core purpose; to increase transparency about costs and how funds are deployed in furtherance of core purpose; and a culture and behaviours that align with t

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